Singtel Voila
VOILA is an AI-powered mobile application designed to empower small medium enterprises in Thailand by enhancing their marketing efforts and online presence. This case study explores the UI/UX design process for VOILA, focusing on its bots: Website bot, adbot, booking bot, chat bot, bizcard.
The Challenge
As the blockchain investment landscape rapidly evolves, with new technologies and platforms emerging daily, our challenge was to create a user-friendly and trustworthy digital experience. This would educate and empower investors to navigate this dynamic market confidently.
Identity Refresh
We started by refreshing the brand identity, modernizing its visual aspects with clean, futuristic design elements that reflect innovation and reliability. The new brand identity aimed to build credibility and attract a tech-savvy audience interested in blockchain investments.
Framer Development
A crucial part of the project was developing a robust Framer prototype. This phase allowed us to create interactive prototypes that simulated the user experience of navigating blockchain investment tools and platforms. This iterative approach enabled us to refine the UI and UX based on real-time user feedback and usability testing.
Outcome
The integrated approach of refreshing the brand identity and developing the Framer prototype resulted in a highly engaging and intuitive digital platform. Investors now benefit from a streamlined interface that simplifies complex blockchain concepts and offers clear investment opportunities. The refreshed brand identity has positioned our client as a leader in blockchain investment education, fostering trust and credibility among their audience.
This case study highlights our commitment to leveraging design and technology to empower clients in emerging markets like blockchain investments. By combining strategic identity refresh with advanced Framer development, we significantly improved user experience and achieved notable business outcomes for our client.
