How we helped RockED achieve 5X Growth!

Empowering Employees Through Dynamic Learning Solutions

In the fast lane of automotive education, RockED’s growth story is powered by exceptional design. At Pen on Paper Technologies, our UI/UX innovations boosted RockED’s customer engagement by 5x. With RockED, users have the flexibility to choose from a diverse range of topics, including sales techniques, customer service strategies, product knowledge, and compliance.

The IMPACT: User Experience Engineered for Success

In the dynamic landscape of digital products, our aim is to captivate users, engage them deeply, and convert them into loyal customers. Today, we delve into the realm of user experience, exploring key techniques for designing UI/UX digital products that not only engage but also convert users.or optimizing UX

Understanding the Problem: A Deep Dive into User Needs

RockED’s initial hurdles were clear:

• Low User Engagement: Users were not consistently interacting with the platform.

• Low Retention Rates: Many users treated RockED as a one-time tool rather than a long-term resource.

• Low Task Success Rates: Users struggled to complete key learning tasks, limiting the platform’s effectiveness.

We approached these challenges by conducting thorough user research, usability analysis, and designing intuitive solutions tailored to RockED’s audience.

Problem Statement 1

Boosting User Engagement was the first problem. RockED initially faced a hurdle: low user engagement. Customers were not engaging with the app as much as the dealership required. The hook to bring the user back everyday was not strong.

The problem statement we identified was to drive a shift in the intrinsic motivation of a user, which in turn drives engagement.

Problem statement 2

Second problem is low user stickiness ratio. Another obstacle RockED faced was a low user stickiness ratio. In simpler terms, the platform lacked a mechanism to encourage users to return for continued learning after signing up. This resulted in a one-time visit mentality, hindering long-term user retention.

The problem statement we identified was to design a Reward system which celebrates small achievements and helps to build a habit of coming back to the platform everyday.

Problem Statement 3

Third problem is low task success rate. A low task success rate indicated users weren’t mastering the material effectively. Without proper support or clear presentation, they might develop knowledge gaps hindering task performance, leading to frustration and ultimately, dropout.

To boost task success rates, we introduced the Manager Dashboard for RockED. This comprehensive tool empowers managers to track user progress and identify areas where individual students might be struggling.

The problem statement we identified was to design a way to empower educators to track user progress and provide personalised support where necessary.

The Impact: RockED’s Growth Story

1. Increased User Engagement

5X Customer Surge: After implementing our solutions, active user participation skyrocketed.

Guide Completions Up by 319%: More users completed learning modules, showcasing the platform’s newfound usability.

2. Improved Retention Rates

The Consistency Rewards System proved critical in encouraging users to return to the platform regularly. This shifted RockED from a “one-time-use” tool to an essential part of users’ daily routines.

3. Higher Task Success

With the introduction of the Manager Dashboard, managers could track team progress, assign personalised tasks, and support struggling users. This led to a 55% increase in task success rates, empowering learners to achieve their goals more effectively.